For a long time, Netflix insisted that it would never interrupt its programs with commercials. This was part of the service’s appeal. Movies were uncut and TV shows ran non-stop to better absorb things for hours.
But that was before Netflix faced serious competition in the video streaming space, mainly from services such as make offer cheaper subscriptions to programs that are sometimes interrupted by advertisements. Netflix also lost 200,000 subscribers in the first quarter of 2022 and is said to expect to lose another 2 million this quarter, sending their stock down. And so it’s perhaps unsurprising that they’re now aiming to create the ad-supported level of Netflix – and do it quickly.
According to a Netflix memo to employees reported by New York TimesNetflix plans to introduce a cheaper tier with commercial breaks «by the end of the year.» Presumably, this move will increase the number of subscribers, and advertising will also generate income.
Not so long ago, there was a period when a Netflix subscription was one of the best deals in entertainment. For a couple of dollars a month, you got access to a huge and varied library of movies and shows available instantly. But Netflix’s library has dwindled over the past few years, and many of their more recent originals simply don’t live up to the content they’ve lost.
In addition, their subscription costs continue to rise; their «Standard Plan» now costs a whopping $15.49 per month. It’s still cheaper than most cable TV packages, but when you consider how often you use the service and how many families feel the need to supplement it with other services like Hulu, Disney+ or HBO Max, you’re starting to see why they might be missing out on a few subscribers recently.
The cheaper tier with some advertising is more likely to attract some lost customers. And if you don’t want ads, you can keep paying more to watch without them. But be careful: according to onceNetflix also plans to ban password sharing by the end of the year. So if you’re digging through your parents’ Netflix account, those days may be numbered.
The Most Popular Netflix TV Shows Ever
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