The guy who has appeared in most of the Marvel movies is not Robert Downey Jr, Chris Evans or Chris Hemsworth. This is Stan Lee, co-creator of many of Marvel’s greatest characters, including Spider-Man, the Avengers and the X-Men. Lee was a writer and editor during the Marvel glory years of the 1960s, and then gradually moved into a figurehead position where his fun-loving, outgoing persona became synonymous with the Marvel brand.
After serving for decades as the company’s honorary chairman and Hollywood ambassador, he spent his later years making dozens of cameos in Marvel films. His last appearance was in Avengers: Endgamewhich he recorded shortly before his death in 2018.
But a new deal between Marvel and the Stan Lee Universe Company has paved the way for Lee’s posthumous return to movies, TV series or other Marvel realms. In accordance with Hollywood Reporterthe two corporations signed an agreement to license Lee’s name, likeness, voice, and even his signature in «feature films and television productions, as well as Disney theme parks, various «experiences» and merchandising.»
They note that the deal «doesn’t necessarily pave the way for the return of Lee’s cameos to movies, at least not in the way fans have traditionally known them, insiders warn.» But under the terms of the Marvel deal could insert Lee – perhaps using archival footage or with the same digital effects that the late Peter Cushing added to Rogue Onefor example, movies or shows set in the Marvel Cinematic Universe.
The agreement gives Marvel a wide range of areas in which they can use the Stan Lee persona, including…
… in films and television projects, as well as use images, existing footage and existing audio recordings of him. The deal also included the rights to use Lee’s name, voice, image, and signature exclusively in theme parks, cruise lines, and in-park merchandise. Viewers and visitors to the park could see Lee appearing in figurines and toys, on clothing and stationery, in video games and virtual reality.
Marvel and Lee are inextricably linked (even if much of Lee’s greatest contribution to the company would be incomplete without the significant input and skill of illustrators such as Jack Kirby, Steve Ditko and others), so on some level the agreement is significant. meaning. People love Stan Lee, and there are certainly ways Marvel can take advantage of this connection in the minds of fans in a way that pays homage to Lee’s work. On the other hand…does anyone want to see Stan Lee’s CGI appearing in the background of a movie scene? Thor: Love and Thunder? Stan’s cameos were funny, but I don’t think they should continue after his death. It’s too weird.
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