Good news for Marvel: Doctor Strange in the multiverse of madness again dominated the weekend box office, grossing an estimated $61 million in theaters. The bad news: this represents a very steep decline from Multiverse of Madness‘ Opening weekend. There are no final numbers yet, but that’s roughly a 67 percent drop from the first and second weekend in the multiplexes.
When it comes to big blockbusters, anything that falls below 60% from week to week is considered pretty good; above 60 percent is considered a sign that the film is not getting word of mouth or repeat sales. And Multiverse of MadnessThe 67 percent drop is one of the steepest drops in the history of the Marvel Cinematic Universe. Here’s how that compares to the biggest MCU second-weekend drops to date:
Biggest MCU Box Office Drop in Second Weekend
(In case you’re wondering, the MCU’s smallest drop from opening to second weekend is Black Pantherwhich dropped just 44.7 percent from the first to the second weekend, becoming one of Marvel’s biggest hits ever.)
What’s striking about this list – and potentially a little unsettling – is that four of those five titles have appeared in the last 12 months. (The only outlier Spider-Man: Homecoming.) You’d have to get lost in the multiverse of insanity to assume Marvel was in trouble; No. But it doesn’t seem outrageous to suggest that Marvel might be showing its first signs. weakness over time.
Obviously, the demand for their films is still huge. Doctor Strange in the multiverse of madness made more money on the first weekend than on the first Captain America the entire run in theaters. But it also cost a lot more – and received a so-so B+ rating from viewers on CinemaScore. And most of their latest films are dropping on the box office charts faster than ever before.
In other words, Marvel has built a frenzied fan base. But these numbers may indicate that those outside that fan base may be less inclined to try their new films than they used to be. The fact that Marvel releases 3-4 films a year and releasing 3-4 MCU TV shows on Disney+ each year could also be a factor; these things are much less special than before.
The next film in the Marvel Cinematic Universe Thor: Love and Thunder. It opens in theaters on July 8th. Let’s see if it looks better to the audience than Multiverse of madness.
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